You Finished The Yap Challenge. Now What? Part 2
Track 6: The B Side - Harder But More Satisfying
Quick recap, in case you’re just catching up. We’re talking about what to do after you’ve finished the Yap Challenge and want to sell something. The Week 1 tasks covered:
Domain and email sending.
One pipeline.
Waitlist page
If you did those three things, you’re already ahead of most people who finish the challenge and then stall for a month (or more!) deciding what to build first.
This week is where it gets real, and we do the last two steps.
4. First funnel, sales page live — even if it’s ugly.
This is the step people sit on longest. Not because it’s hard — because it’s the first thing with your name and your price on it, visible to strangers. That’s a different kind of scary than a waitlist page.
Here’s the reframe: your sales page doesn’t need to convert at scale yet. It needs to exist so real people can respond to it — buy, ask a question, tell you what’s confusing. You can’t get any of that feedback from a page that’s still in your head. A live ugly page outsells a beautiful one still in drafts, because a beautiful one still in drafts sells nothing.
Ship the page! Send the link to the people on your waitlist so that they can experience what you’ve been leading them toward.
5. One automation to fulfill the purchase.
You’ll be tempted to build a complex set of emails and the next offer.
Just get the automation to do the one thing you need: fulfill whatever you just sold. Confirmation email, link to the product you just sold, tag the buyer.
Steps 4 and 5 can be daunting, but they don’t have to be. If you want some help, check out https://michellelarue.com/fgf-builds.
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