You Finished The Yap Challenge. Now What?
Track 5: The "Side A" of Funnel Building
The Yap Challenge is over. You showed up daily for 40 days, built the habit, and probably picked FGF to build on because that’s what Jessi builds on. Good call. Now comes the part nobody warns you about: showing up daily is one skill. Building the actual thing is another.
I recommend FG Funnels for someone fresh out of YAP because you need to validate your offer before you over-invest in building it.
So here’s the order I’d build in, if I were starting FGF this week.
Week 1, “Side A”:
Domain and email sending. Not glamorous, has to exist before literally anything else works. Get it out of the way first. (And because FGF has stellar customer service, they will actually set this up for you!)
One pipeline. Not five. Pick the single path a lead takes from “found you” to “bought from you,” and build that one. You can add more later. You can’t un-confuse yourself by building four half-finished ones now.
Waitlist page — before the course itself. Build interest before you build the product. (This is the model Jessi Jean used for her launch — waitlist first bought her the runway to build her audience and the challenge materials.)
Here’s what trips people up. The challenge trained you to publish something small every day. Building a funnel trains you to create an end-to-end system. Those are different muscles. Apply challenge-brain to build-work and you’ll either freeze or build five things badly instead of one thing that works.
The mistake I see most in FGF cleanups isn’t a bad decision — it’s trying to build the whole system before launching any of it. Perfect membership area, four automations, three upsells, and nothing live yet. Meanwhile the imperfect version that’s actually live is already making money for someone else in your niche.
Done is better than perfect. Not because perfect doesn’t matter — because perfect doesn’t exist yet, and live does.
One honest note on when to stop doing this yourself: if you get stuck after step two or three — that may be the signal to hire it out, not a sign you failed. I build FGF assets on a fixed-fee basis, start to finish, for people who’d rather spend their two weeks on their offer course content than on their delivery funnel.
If that’s you: michellelarue.com/fgf-builds.
If it’s not — go build your waitlist page. It’s the highest-leverage 30 minutes you’ll spend this week.
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